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The formula for in-store influence, rooted in relationships.
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RRD offers the industry’s most trusted portfolio of marketing, packaging, print and supply chain solutions.
It's time to optimize connections across the entire customer journey. How can we help you?
Looking to influence consumers while they’re planning their shopping trips? RRD’s popular coupon book — the Free-Standing Insert (FSI) — excels at reaching engaged shoppers and delivering results for your brand.
RRD strategically finds high-demand and high-redeeming market areas for your brand using our award-winning Consumer Graph. We deliver the FSI where it matters most via direct mail and newspaper — and amplify that presence with digital media.
Plan with confidence knowing the FSI is used far and wide and is the most cost-effective media vehicle for CPG coupons¹.
Sources: 1| NCH U.S. CPG Coupon Facts: Year-end 2023, CPG coupon industry; 2| Reflects October 2024 Save FSI Market list.
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key U.S. retailers covered²
total households covered²
2| Reflects October 2024 Save FSI Market list.
Consumers are actively looking for coupons to offset today’s high prices and use them to plan their shopping lists.
1 | Awareness-to-Action Study, August 2023, n=1,809
of consumers say coupons are more important than ever
rely on coupons to provide for their family
1| Awareness-to-Action Study, August 2023, n=1,809
Reach consumers who count on our Save FSI to help them plan their shopping trips.
Predictive intelligenceEngage consumers more likely to respond to your offer around key locations as identified by our online and offline data.
Optimized reachOur multichannel approach minimizes duplication while increasing your coverage with circulation reaching 50MM households.
Stringent securityWe address fraud through audited publications, ongoing monitoring, and taking swift action when necessary.
Omnichannel campaignsAmplify your message with key audiences or extend reach in low-coverage areas using our diverse media channels.
Maximize your brand's reach and drive consumer action with Save FSI, delivering targeted and strategic placement to achieve measurable results.
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