Save Direct Mail Wrap

Maximize your reach.

Capture attention with a high-impact ad on the outer jacket of RRD’s Save Direct Mail Package. Powered by RRD’s proprietary direct mail network, the Save Direct Mail Wrap combines targetability with broad reach, connecting you with up to 66 million households for pennies per impression.

Features and benefits

High-profile positioning

Use the four-page outer jacket of the Save Direct Mail Package to stand out where consumers look as they plan where to shop.

Targeted messaging

Leverage the Wrap to target a market — or a portion of one — and version messaging for broad, efficient reach.

Align with a social cause

Drive awareness and action

63% of Save readers have made one or more purchases in the past 30 days¹
80% of consumers say they are more likely to notice an ad on the Wrap featuring a coupon²
66% like to see more ads for local businesses on the Wrap²
58% of consumers say they always notice what is on the cover of the Save Direct Mail package²

1| RRD Awareness to Action study, March 2021-May 2024, n=38,938 respondents, based on those who read or look at the Save Direct Mail package.
2| RRD Awareness to Action study, August 2024, n=1,827

woman with a shopping bag slung over her shoulder infront of a green wall

Our difference

The path to purchase starts with Save Direct Mail Wrap.

Drive results
Spark results by engaging consumers with the same message across channels, combining direct mail with online marketing.

Targeted reach
Discover ideal consumers and their markets with proprietary Consumer Graph^℠ intelligence.

High impact
The Wrap offers a variety of high-profile page positions, including combo pages or an inside spread, also known as a double truck.