Deliver personal direct mail experiences affordably with Dynamic Postcards

Available in a variety of sizes, formats, and levels of personalization, RRD’s Dynamic Postcards arrive in consumer mailboxes as a standalone, but share the cost of postage with our Save Direct Mail package. This can translate to savings of up to 35% over 1:1 direct mail.

Best Burgers and Shakes dyanimic postcard sample.

Dynamic Postcards offer

  • Precision at scale: Zero in on high-indexing neighborhoods within our network of 80MM households to target those most likely to respond
  • Personalization: Every postcard is addressed by name, and we offer a variety of additional options for tailoring messaging and creative to customers and prospects
  • Predictability: Rely on our consistent in-home delivery window to plan campaigns with confidence
  • Preferred by consumers: Over half of those we surveyed prefer to receive coupons and offers via direct mail postcards*

*RRD Awareness to Action Study, August 2024, n=1,827

The RRD difference

Dynamic Postcards deliver impact and results via postcard-level personalization and the ability to tailor messaging from RRD’s Consumer GraphSM insights.

Predictive intelligence
Identify key consumers and their neighborhoods through our combination of behavioral, location, and purchase insights.

Powerful 1:1 messages
We deliver personalized offers, messages, and images to each household to spur strong response.

Neighborhood reach
Pinpoint high-value neighborhoods containing your ideal consumers by leveraging our network of over 80MM households nationwide.

Predictability
Our in-home delivery window is based on the fact we deliver client mail straight to the local post office, cutting out the steps of going through USPS distribution points. We have more control this way to guarantee the in-home delivery window.

Dynamic Postcards can increase your return on advertising spend.

Connect with an expert to learn how.

Contact Us