Audience Segments

Maximize marketing efficiency with precision postal data and advanced audience targeting solutions

Leverage powerful digital and print data — and human expertise — to move your business forward.

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Postal data

With our patented process, we provide one of the highest-quality, single-source databases on the market, allowing for nearly 100% geographic coverage. Achieve better results through precise, clean data tailored to your needs.

Key benefits of our postal data

Cost savings using walk sequence address files
Access 155MM residential and 14MM business addresses
Unique addresses for better saturation coverage
Append names for personalized campaigns

Cost savings

For offline targeting, our files meet USPS standards to provide maximum postage savings.

Patented technology

We validate files using our patented process to provide the best accuracy.

Featured list products

National Enhanced File for Mailings

National Enhanced File for Analytics

New Movers File

New Construction Post-Movers File

Digital audiences

Audiences for activation

Unlock precision marketing with our Consumer Graph^℠

Leverage precise, real-time targeting to engage 8.6 billion devices and optimize marketing outcomes through expert-driven solutions.

Audiences for activation, powered by our Consumer Graph, offer unmatched precision in targeting and engagement. Our Consumer Graph integrates vast datasets, including demographic, behavioral, transactional, and location-based insights, to create highly refined audience segments. These audiences elevate your marketing campaigns by reaching the right consumers at the right time — with the right message.

We'll work with you to find the best activation method for your needs via our expert team, Snowflake or LiveRamp listings, or a custom approach.

Location intelligence

Our files are built using various data elements from the RRD Consumer Graph for more precise targeting.

Scalable options

Connect the daily activities and interests of your consumers with curated segments. Or, create a custom segment using our proprietary interest, store visit, or other data.

Our data is refreshed weekly, and custom audiences are activated within seven days of request.

190+ Data scientists

17+ Patents

124B Daily intent signals

8.6B Devices

130MM+ Households

Consumer Activation Insights

Consumer Activation Insights powered by NCH

Use real-time, actionable insights derived from coupon redemption analysis to fine-tune your strategies and boost customer engagement.

Unlock the power of targeted marketing with CAI powered by NCH. This comprehensive data feed provides deep, actionable insights into consumer behavior derived from coupon redemption analysis. Gain timely, in-market signals on how consumers respond to various promotional strategies, enabling you to make informed decisions that drive customer acquisition, engagement, and loyalty.