CTV pairs the power of TV with the efficiency of digital.

Give viewers the memorable brand experience they deserve with premium content across every major streaming device and app.

Start your CTV campaign

Overview

The CTV landscape can seem fragmented and complicated. That’s why RRD created a solution to help brands simplify their CTV strategy with precise targeting, contextual placement, and a full-service management approach.

Our proprietary DMP & DSP give you access to 130 million targetable U.S. households. This, along with layering in 88 contextual categories and measuring every campaign, delivers a unique competitive advantage in the CTV space. Our goal is to help you find the best audience, and then move them from awareness to conversion.

Top performing channels & devices

  • HGTV
  • Food Network
  • Roku

Top audience segments

  • Health & fitness
  • Language: English
  • Ethnicity: Asian
98% Video completion rate
9:00 PM Peak response time
186K Household uniques
30K Impressions

Features: Quick look

Modern marketing requires modern technology. RRD’s managed service CTV and tech stack have that and more. Here’s a quick summary:

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Optimize across 1,500 streaming apps

Premium inventory includes leading devices, applications, and the most popular connected TV platforms such as Roku, Samsung TV, Apple TV, Hulu, and NBC.

photo from behind of a younger child watching television while wearing headphones

Proprietary tools for precision targeting

Notably our award-winning Consumer Graph™, linking billions of behavior and location signals to identify high-intent consumers.

shallow focus image of a woman pointing a tv remote toward the camera

Select a genre that fits your promotion or product type

Contextual targeting that leverages data sciences and 88 proprietary genres, built in-house, to determine meaningful placements, and taxonomy mappings.

stacks of pennies with small plants sprouting out the tops stepping up in size to lead to a ceramic house

See top-responding audiences (age, language, household income)

Robust measurement tools with detailed reporting — including household reach, top responding audience segments, and impact on real-world store visits — to inform your future strategy.

Why connected TV?

  • Targeted audiences
    Effectively reach your key audiences.
  • CRM onboarding
    Enhance targeting efficiency using your customer data.
  • Proprietary data
    Leverage our unique data for more accurate audience targeting.
 

Content-centric options

Align with premium content to enhance your brand’s messaging.

  • Contextual targeting
  • Access to premium inventory
  • Content targeting on open exchange
160 billion

Weekly impression opportunities

9 million

Weekly impressions delivered

1500

Streaming apps

88

Contextual categories

184

Premium PMP complements

Plus

Rigorous safety standards,
transparent app level reporting,
allow/block list

Ready to start your own CTV campaign?

Contact Us