CTV pairs the power of TV with the efficiency of digital.

Looking to tap into the continuously growing audience of TV streamers and drive brand performance? RRD’s CTV provides ad experiences on premium inventory across every major streaming device and app.

Start your CTV campaign

CTV Digital Devices

Overview

The CTV landscape is an exciting channel for brand-to-consumer connection, with streaming viewership now surpassing traditional linear TV. However, it can also be a fragmented and complicated ecosystem. Our CTV solution helps marketers maximize the performance and efficiency of their CTV strategy with precise targeting at scale, contextually relevant placement, transparent reporting, and end-to-end management.

Our award-winning Consumer Graph℠ and patent-pending Contextual Targeting categories give you access to 130 million U.S. households to engage your ideal consumer. Our reach extends across 1,500 streaming apps and 160 billion weekly impression opportunities to reach curated audiences with the scale and efficiency you need.

Why Connected TV with RRD?

  • Scale: 160B weekly impression opportunities
  • Premium inventory: Access to over 1,500 streaming apps and brand-safe content
  • Speed: Response time in under seven milliseconds
  • Intelligence: Layers of online and offline intelligence — all anchored to a household
  • Precise targeting: Effectively reach your ideal audience
  • Transparent reporting: Measurable impact with advanced insights and optimization
  • End-to-end management: Added value for enhanced strategy and efficiency

Content-centric options

Align with premium content to enhance your brand’s messaging and resonance.

  • Contextual targeting
  • Access to premium inventory
  • Access to content targeting on all major open exchanges
160 billion

Weekly impression opportunities

9 million

Weekly impressions delivered

1500

Streaming apps

88

Contextual categories

184

Premium PMP complements

Plus

Rigorous safety standards,
transparent app level reporting,
allow/block list

Enhance your CTV buy

Reach your audience wherever they are without relying on subscriptions. Our access to content across expansive premium inventory gives you the flexibility to build a custom CTV strategy.

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Optimize across 1,500 streaming apps

Optimize across premium inventory including leading devices, applications, and the most popular connected TV platforms like Roku, Samsung TV, Apple TV, Hulu, and NBC. Also gain access to YouTube’s 236M users and inventory normally restricted by walled gardens.

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Proprietary tools for precision targeting

Our patented Consumer Graph connects billions of everyday behaviors and location signals to identify high-intent consumers. Our Household Connect™ targeting layer creates digital identities at the household level for additional efficiency and scale.

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Select a genre that fits your promotion or product type

Our contextual technology includes 88 genres built in-house, leveraging advanced AI and machine learning to pinpoint the ideal streaming content for greater relevancy and interest.

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Gain proven performance and valuable insights with transparent reporting

Robust measurement tools with detailed reporting go beyond traditional video metrics — including household reach, top responding audience segments, key categories, and impact on real-world store visits and sales — to inform your future strategy.

Ready to start your own CTV campaign?

Contact Us