Mastering First-Party Data for Marketing Success
2/8/2024 RRD
If knowledge is power, then data is the ultimate tool when it comes to maximizing your marketing strategy. In this episode, Host Matthew Tilley sits down with a team of trusted colleagues to discuss using first-party data to enhance and advance your marketing strategy.
Join us as we discuss:
- Using data to expand a market
- How to use first-party data to enhance customer loyalty and experience
- The importance of embracing a test-and-learn approach
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About the series
If you’re looking for a community of marketers unwilling to settle for “good enough,” you've come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures, and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with an audience is a bonafide superpower.
Welcome to Business to Human!
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