What Drives Today’s Shoppers
RRD’s 2023 Consumer Report dives deep into the intricate landscape of the consumer packaged goods (CPG) and grocery sectors. The research explains marked evolutions in the world of modern consumers, spanning from health-conscious choices and dining inclinations to brand interactions and the enduring power of promotions.
Key features of the report:
- Analysis of the journey toward health and its implications on purchases
- Exploration of dining preferences: the balancing act between grocery and restaurants
- Insights into the guiding forces behind consumer purchase decisions
- Study of brand interaction feelings of the contemporary consumer
- Dissection of the timeless influence of deals and promotions on buying behaviors
This report sheds light on pivotal strategies and insights for the CPG and grocery industries. Marketers looking to effectively engage with today’s consumers will find this report to be an indispensable asset.