Is there a role for direct mail in the digital-dominant lives of today’s consumers?
RRD’s latest study analyzed consumer behaviors and responses to direct mail through extensive surveys. The resulting report explores the distinct qualities of direct mail and builds on insightful findings from Temple University’s Center for Neural Decision Making.
In today’s marketing world, where digital strategies take center stage, our consumer research reveals that direct mail remains a powerful tool. In fact, our research shows that direct mail can effectively complement digital marketing strategies.
This report shares why direct mail isn’t a relic, but a deliberate and enjoyable experience for consumers. Mailed print advertisements wield enduring power, influencing consumer perceptions and decisions.
Key findings:
- Direct mail engagement is a deliberate habit: See how consumers’ intentional mail rituals make direct mail an integral part of their daily routines.
- People routinely spend time with direct mail: Explore how people allocate dedicated time for engaging with direct mail.
- Direct mail makes people feel good: Understand the positive association direct mail consistently elicits.
- People trust direct mail: Explore why direct mail stands out as a trustworthy medium, instilling confidence and credibility.
- Direct mail drives purchases: Uncover the powerful influence of direct mail on shaping consumer behavior, from creating awareness to driving actual purchases.
Discover the untapped potential of direct mail in the digital age.