Unpacking the Contradictory Behavior of Today’s Consumer
5/30/2024 RRD
Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer.
Here, Matthew Tilley, Vice President of Growth Marketing at RRD, shares insights from his recent ANA Brand Masters presentation, exploring the nuanced demands for personalized experiences and privacy protection. He dives into the dichotomy of consumer desires and provides advice for how marketers can effectively respond.
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About the series
If you’re looking for a community of marketers unwilling to settle for “good enough,” you've come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures, and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with an audience is a bonafide superpower.
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