Standing Out in Today's Beauty Market

6/16/2023 Matthew Tilley

Today’s consumer has a short attention span, making it harder to stand out in an overcrowded market. One glowing example: cosmetics. Clear messaging and a return to simplicity are the catalyst that can push a brand to the top of the market. Kevin Shapiro, Senior Vice President, US Marketing for Consumer Beauty at Coty has experienced great success following the trends in the market and positioning brands to remain at the top. 

Join us as we discuss: 

• Undefining beauty — the new consumer’s mindset

• How to shine in an already vibrant market

• Inclusivity and diversity as superpowers

LISTEN NOW

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About the series

If you’re looking for a community of marketers unwilling to settle for “good enough,” you've come to the right place.

Business to Human is a podcast that curates conversations with marketing leaders sharing breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures, and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with an audience is a bonafide superpower.

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