Data Delicacies: Optimizing Data in Marketing
7/12/2023 Matthew Tilley
How can you optimize large amounts of data from multiple sources?
In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table for unbeatable brand triumph as shown by Justin Bartek, Vice President of Marketing at Dog Haus, a specialty hot dog restaurant.
Join us as we discuss:
- Optimizing large amounts of data to better serve guests
- Social media in marketing: where it works
- Connecting marketing and operations for a seamless service experience
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About the series
If you’re looking for a community of marketers unwilling to settle for “good enough,” you've come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures, and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with an audience is a bonafide superpower.
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