2023 Consumer Insights with Dipanjan Chatterjee
6/13/2023 Matthew Tilley
The 2023 landscape for marketers is a complicated one. However, the concerns seem to be fairly unified: losing current customers and struggles to define and reach audiences. The response on how to work in this new landscape is largely data-driven.
Our guest today is Dipanjan Chatterjee, the Vice President and Principal Analyst at Forrester.
Join us as we discuss:
- How consumers are responding to the 2023 shifts
- Marketers top strategies to navigate current challenges
- The implications of data usage and how data affects decisions
Listen now
About the series
If you’re looking for a community of marketers unwilling to settle for “good enough,” you've come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures, and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with an audience is a bonafide superpower.
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