Trade Show Organizer Benefits from Local Support Model | Events

10/18/2022 RRD

RRD production facilities throughout the U.S. generate new efficiencies

CHALLENGE

A United Kingdom-based event-organizing company hosts global exhibitions for up to 40,000 attendees around the United States. The company needs print materials for each event, such as bound show guides, large-format displays, vendors’ swag bag items, and pre-event direct mailpieces (produced and delivered).

The event organizer produced these items in the U.K. and then boxed them up for container ships bound for North America. With global freight and transportation complexities proliferating, they recognized a need to shift production to the U.S. Timely product arrival at the events was non-negotiable and tight timelines were not uncommon. 

This company needed a stateside partner with experience in the large event marketing space to provide efficient solutions for print collateral and creative services.

SOLUTION

With locations throughout the U.S., RRD was able to take over and provide the services needed for these events more efficiently. With a likelihood of production facilities located near most events, RRD provided the flexibility and agility required by using a local support team service model. 

Facility proximity to the events allowed for on-time delivery assurance and more nimble logistics capabilities. Plus, local promoters had the added opportunity to advertise in the show guide because the deadline to do so could be extended. This increase in advertising sales generated revenue for the client.

With an open ear to this client’s needs and budget, a valuable working relationship developed, and RRD continues to satisfy at each step in the fulfillment process.