Is “Funflation” Here to Stay?
7/18/2024 April Masters
Many consumers have shifted their post-pandemic spending priorities toward experiences over material possessions. Concerts, festivals, movies, the theater, escape rooms — consumers are often willing to spend more on experiences such as these, despite inflation’s impact on their personal budgets. As a result, marketers are exploring creative ways to enhance consumer experiences — such as through cross-promotional offers and mobile integration — to capitalize on this trend. The concept of “funflation” as a marketing strategy balances the need to grow and engage with target audiences while acknowledging economic constraints.
In this episode, we dive into:
- The trend of prioritizing experiences over material possessions
- Consumer spending habits post-pandemic
- Inflation's impact on spending habits and marketing strategies
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About the series
If you’re looking for a community of marketers unwilling to settle for “good enough,” you've come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures, and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with an audience is a bonafide superpower.
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