Healthcare Provider Upgrades Support for Treating In-Home Patients | Healthcare

11/5/2024

RRD’s proprietary ConnectOne Storefront^℠ solution streamlines operations, allowing care teams to focus on patients’ therapies, comfort, and quality of life 

CHALLENGE

A leading provider of in-home healthcare focuses on providing a personalized care plan designed to enhance their patients’ quality of life. In constant growth mode, primarily because of their patient-centered focus, the organization opted to merge their brands and scale their marketing reach. Consequently, they needed help re-imagining an enhanced infrastructure — one that would manage brand compliance across collateral that supports employees, clinicians, and patients. 

As the healthcare provider expanded into new markets, however, they found that their existing partner couldn't keep pace with growing production requirements. A new partner with multi-level capabilities was sought to support their mission.

SOLUTION

RRD’s experience developing go-to-market initiatives in the healthcare space proved an ideal match to the company’s needs. 

By providing marketing-as-a-service, RRD was able to sync the necessary resources with the ebb and flow of their business. Collaboration across the various departments allowed for the creation, production, and management of all printed materials with a single vendor. RRD’s facilities expertly handled the organization’s supply chain for custom welcome kits, swag boxes, and more than 100 SKUs — resulting in brand consistency, production efficiency, and usability of new technology.

To better enable the flow of supplies and materials, RRD’s ConnectOne Storefront^℠ was integrated throughout the company. The web-based portal simplified communications and provided secure, centralized ordering access to field teams. They could seamlessly place online orders for print materials, promotional items, trade show supplies, and more. In addition, respiratory therapists and other employees were now able to order scrubs and branded merchandise through the portal. A customized billing system enables clinicians and employees to easily order and pay online, with merchandise shipping directly to them. 

RESULTS

By utilizing ConnectOne Storefront, the healthcare provider gained access to streamlined ordering technology, end-to-end services, and economies of scale. The organization is now able to better focus on their core mission. By equipping the company’s prospects with vital information, they have the potential to treat even more patients with innovative therapies. 

The company’s partnership with RRD has yielded multiple specific benefits to date, including: 

• Merging 18 disparate brands with brand-consistent solutions
• The organization’s nearly 1,000 users of ConnectOne Storefront enjoy easy access to necessary supplies, including marketing collateral, clinicians’ scrubs, and branded merchandise
• Over 200 successful trade show and event fulfillment orders in the first year, significantly increasing the company’s reach to clinicians and patients
• Producing branded referral kits designed to connect care-seeking patients with qualified clinicians