Dual-Function Label Solution Streamlines Distribution for National Retailer | Retail
3/10/2025
RRD's innovative data twin label design enhances efficiency, integrates shelf-edge pricing for leading U.S. variety store chain
CHALLENGE
A prominent U.S. variety store chain, offering diverse merchandise from household goods to packaged food, sought to streamline its distribution center (DC) operations. They sought a price point label for shelf edges that could be integrated into their existing shipping labels, improving efficiency and reducing manual processes. Furthermore, the chain required a solution that would not compromise the speed of pickers or printer output in their fast-paced DC environment.
SOLUTION
Building on a 29-year partnership across multiple business units, the client turned to RRD’s labels experts for a custom-designed solution. RRD’s application engineers developed a unique data twin construction, combining two label applications to create an integrated price point and shipping label. This innovative design ensured high barcode scan rates and maintained the critical speed of pickers and printers. RRD worked closely with the client's internal leadership and a dedicated task force. Throughout the testing phase, RRD persevered through various iterations to ultimately deliver a successful outcome.
RESULTS
RRD’s unique integrated label solution delivered the following results:
- Successful integration of shelf-edge price point labeling into DC shipping labels, eliminating the need for a separate labeling process.
- Maintained high barcode scan rates, ensuring accurate and efficient inventory management.
- No compromise to the speed of printers or pickers, preserving the critical throughput of the distribution center.
- Enhanced overall operational efficiency by consolidating labeling processes.
- Replicated similar solution for their mobile printers and print and apply system