Advanced Label Solutions Help Manufacturer Meet RFID Mandate | Retail

8/12/2024

RRD Label Solutions helps automotive product manufacturer boost label supply chain efficiency, enhance operations

CHALLENGE

A national manufacturer and distributor of automotive maintenance products faced critical labeling challenges. Their long-term vendor was challenged to deliver cut-and-stack and RFID labels, and issues arose with labels composed of incorrect materials and with improper encoding. These labels were crucial for motor oil products to meet stringent mandates in their retail marketplace, and without a reliable and capable vendor, the manufacturer risked significant operational disruptions.

SOLUTION

The manufacturer turned to RRD Label Solutions who quickly addressed their needs. The solution included:

• Cut and stack labels: RRD printed and delivered them on time, ensuring no supply chain disruptions
• Pressure-sensitive labels: RRD incorporated RFID technology into prime labels and conducted extensive testing to meet the requirements of a retailer mandate. The tests were successful, and the labels were manufactured and delivered on time and to specification.

Working with accuracy to avoid further issues, RRD's team collaborated with the manufacturer's buyers, packaging engineers, and quality control managers to ensure the labels met all requirements.

RESULTS

By partnering with RRD, the manufacturer achieved significant operational improvements, ensuring that their products remained compliant with retail requirements. Additionally, RRD’s timely delivery enabled the manufacturer to maintain an uninterrupted supply chain, preventing delays in getting their products to market. This translated into a stronger, more dependable operational framework, which reinforced their position as an industry leader.