Product Development Support | Solution Brief

4/19/2023

Packaging Design & Engineering | Medical & Pharma

Selecting the right packaging for medical devices and pharmaceutical products requires materials that preserve the quality, potency, and safety of the medical product. When external conditions enter the fray — e.g., changing regulations, pricing constraints, and increased competition — this process becomes much more complicated.

At RRD, we help companies reduce costs, simplify packaging processes, and optimize packaging without altering the final functionality, size, and branding.

THE PRODUCT & PERFORMANCE

Understanding how a product should perform takes a tried-and-true methodology built on five key elements.

1. Product – Approaching all aspects of the package as a component of the product, accounting for configuration, B2B and retail requirements, distribution considerations, and protective properties
2. Manufacturing – Ensuring brand and product needs concur with material availability, production efficiency and regulatory requirements, (including cGMP), as well as pack-out and distribution complexities
3. Brand – Assessing how the package and in-box materials function as a seamless extension of the brand, considering the opening experienceand human engineering
4. Environment – Factoring in material and manufacturing sustainability, market requirements, end-of-life implications, corporate social responsibility needs
5. Cost – Development of comprehensive, balanced solutions that meet holistic product and cost requirements

COMPREHENSIVE CAPABILITIES

Structural Design

• Conceptual design (e.g., photorealistic renderings, 3D animations, prototyping)
• Material exploration and multiple substrate use for various geographical locations
• Smart packaging solutions (e.g., RFID, QR codes, AR, tamper evident)
• Fully integrated design teams in Europe, N. America, and Asia
• See our multi-component design in motion

Engineering Support & Testing

• Drop, vibration, and compression testing per ISTA/ISO/ATM standards
• New product capabilities testing
• Material prescription and sustainable material development
• Process optimization and assembly studies
• Freight utilization and optimization

Labeling

• Self-adhesive label solutions (e.g., documentation labels, multi-page booklet labels, tamper evident labels, smart labels)
• Technical consultancy
• Material exploration, development and cooperation with major raw material suppliers
• Flexographic and digital label printing

IFUs & Multifolds

• Layout and product development for IFUs
• Certified raw material supply options (FSC®, SFI®, or PEFC)
• Raw material exploration
• Packing process optimization
• Product specification consolidation

Simplify your packaging processes without compromising functionality, size, and branding. Visit: rrd.com/supply-chain