In this on-demand session, our panel of multichannel experts discuss leveraging marketing cloud technologies with Cloud Direct by RRD^℠, which integrates highly personalized direct mail touchpoints into your customer journeys for increased ROI.

The agenda will explore…

• Integrating direct mail into a customer journey in a marketing cloud
• Seeing how direct mail can be personalized based on the customer's specific journey
• Walking through effective Cloud Direct use cases for lending

Stop the offline-online disconnect. Consider this your first step.