This may well be your most important, most challenging annual giving campaign yet.

While lowering expectations makes sense in these uncertain times, it doesn’t have to come at the expense of a successful annual appeal.

To make the most of your program, we think it's important to have a fresh perspective. One that includes a little market research.

AGENDA

Sized just right for your next lunch break, our latest on-demand webinar “The State of Annual Appeals | 2020” covers plenty of ground:

• THE HEALTHCARE INDUSTRY, RIGHT NOW
  A look at the industry as it stands and how it’s been impacted by the pandemic
• CONSUMER BEHAVIOR SNAPSHOT
  What consumers want/expect from brands right now
• FUNDRAISING IN COVID TIMES
  A closer look at fundraising trends and donor giving in the current climate

There’s still time to evolve your 2020 annual appeal program. A good first step? Staying informed.